Running Your Own Profitable Webinars
How to run your own webinars ..that is the question.
First, you have to put together a compelling presentation that causes your prospective customers to take action. You see, it’s not enough to educate your audience. You can be the most beloved “teacher” on the Internet and still not grow your online or offline business through webinars.
You have to walk the fine line of giving really great content as well as asking them to DO SOMETHING at the end of your webinar. That can be visiting your website, picking up the phone or driving over for a visit.
After you create a killer presentation, you have to find a webinar hosting company so you can present your information to hundreds of people at one time. There are several good ones out there including GoToWebinar, WebEx, Adobe Connect and few others. Or you can hire individuals to run your webinar for you.
Also, there are webinar “how to” courses that show you every step and give you the reasoning behind each one. Make sure you choose a course that has lots of step by step video so you don’t get lost. Then turn the course over to your techie person, employee, secretary, or teenage kid and have them learn how to setup your webinar!
Next, you have to have a way of recording the webinar so you can show the replay. Let’s face it, not everyone will be able to attend your webinar “in person”, so you can pick up a few more sales by offering a replay.
Now here’s a million dollar tip. Always have a reason to “buy now” in your webinar. Either the sale price is expiring in 48 hours …or you only have a limited amount of appointments left …or an extra special bonus will expire at the end of the week …anything to get them to take action immediately after the webinar.
And that’s why you want them “live”. A webinar is a live event and you control when they see it and what rewards they get for taking action. That is how a webinar differs from a video they can watch any time they want. Even a webinar replay is released with the understanding that a deadline is looming right around the corner.
And finally, you want to follow up with your webinar attendees. If you ask for full contact information, you can send those that didn’t buy a postcard, direct mail piece or even pick up the phone and call them.
Think about how qualified a webinar attendee is …they just spent 60 minutes listening to you on a webinar.Do you think they are pretty interested in your product or service? All it takes is a nudge to get them to buy.
So, these are a few webinar how to’s. Webinars are really not that complicated, and the rewards can be VERY profitable!